Manufacturing companies are established to develop products. Their very existence depends on how well accepted and successful the product is. There are quite a few examples of manufacturing companies that fail to make the cut because they could not deliver what the consumer wanted, or innovate further a product that was accepted by the market. Like everything else in life, products have a certain life cycle. It starts with ideation and product development, product launch, growth and maturity, and discontinuation or replacement of the product. Each product goes through this life cycle and eventually becomes obsolete. Products which were once a household name have disappeared from the market as they entered the decline phase of their life cycle. It may be either because they failed to deliver what the customer wanted, or were replaced by a better version with improved features in a planned way. Today, software has permeated all aspect of human life, and manufacturing is no exception. As we enter the age of Internet of Things (IoT), artificial intelligence (AI), machine learning (ML), augmented reality (AR) and virtual reality (VR), software is governing all aspects of manufacturing. Today, it is imperative for companies and manufacturers that need to design, source, produce and distribute products around the world to have a single source to manage all the data and processes. Product Lifecycle Management (PLM) is an integrated business approach to manage the creation, validation, dissemination and application of engineering data throughout an enterprise. It is a strategic approach for creating and managing an organization’s product-related intellectual capital, from its conception to discontinuation. The basic aim of any manufacturer is to continuously monitor products in use, and update them as needed, patch problems, and rethink functionality. The end goal of course is to improve customer satisfaction in order to generate profits. PLM has now evolved to become a smart, connected platform that can deliver the momentum needed to support digital transformation and drive faster product launches. A modern PLM solution unifies processes, allowing for a seamless flow of data from idea capture to design, all the way through manufacturing and service so you can accelerate global product launches and time to market share. Today, advanced PLM software like Windchill from PTC incorporate more software capabilities across the PLM including innovation management, requirements management, and improved connections with downstream manufacturing, supply chain processes, and commercialization processes.
Benefits of PLM
PLM Software Manufacturers are in business to make profits, and they are increasingly exploring the use of PLM technologies in order to innovate, structure, and manage product development information more effectively. Good PLM software like Windchill can integrate into all of a manufacturer’s multiple systems, software suites including CAD, CAM, CAE, etc. and seamlessly form a link between the full range of processes right from the top floor to the shop floor. If deployed on the cloud, PLM brings in additional benefits like increased reliability, quicker data transfer and lower production costs due to global data access capabilities. Along with ERP and CRM, PLM is here to stay. The sooner companies adapt to it, the faster their growth will be. In economically growing countries like India, PLM software can bring competitive edge that will allow Indian companies to forge ahead of their competitors from neighbouring countries.